Ariad Partners served as SwiftStack's outsourced inbound marketing team, growing website traffic from 782 to 20,857 monthly visits in under 18 months, taking lead generation from zero to 408 leads per month, and increasing conversion rates by 1,270%. SwiftStack, a cloud storage and data management startup, raised a $16M Series B six months after the program began.
The challenge
SwiftStack was a fast-moving storage startup with a product gaining traction and no marketing engine behind it. The company needed to generate leads quickly and build an inbound marketing program from the ground up, but had no in-house marketing bandwidth to do either. On the technical side, the sales process depended on HubSpot and Salesforce working together, an integration that did not yet exist.
The solution
Ariad Partners stepped in as SwiftStack's outsourced marketing team rather than a vendor executing tickets. The engagement covered three fronts:
- Implemented the HubSpot and Salesforce integration, connecting marketing activity to the sales pipeline so every lead and conversion was tracked end to end.
- Executed the full inbound program: email campaigns, content, social media, SEO, and consistent blogging built around the questions SwiftStack's technical buyers were asking.
- Redesigned the blog with custom HubSpot and Salesforce integrations, including a partner relationship management (PRM) solution.
The results
Monthly website traffic grew from 782 visits to 20,857 visits in under 18 months, a 26x increase. Lead generation went from zero to 408 leads per month, and conversion rates rose 1,270%. The growth showed up where it matters: SwiftStack doubled its inside and outside sales team in less than a year, and raised a $16M Series B just six months after the program started.
"Ariad Partners was a valuable addition to our marketing team: collaborative, results-focused, and deeply knowledgeable about inbound and HubSpot."
What this means for your business
SwiftStack's results came from the same system Ariad Partners builds for SMBs today: content that answers real buyer questions, SEO and visibility work that puts it in front of them, and a connected HubSpot foundation that turns interest into tracked pipeline. If your business needs marketing that produces leads rather than activity, our inbound marketing programs start with the same playbook.
