Ariad Partners took over marketing and inside sales management for AEC Business Solutions (Acuity), implementing HubSpot and a full inbound strategy that grew website traffic 700%, increased leads 300%, lifted conversion rates 173%, and added 25% to revenue in the first year. The company was acquired by Stambaugh Ness in 2014.
The challenge
AEC Business Solutions had ambitions to reach $10MM in growth and a marketing operation that could not get it there. Lead quantity and quality both needed to rise significantly, and there were no sales and marketing processes or technology in place to build on. The firm needed more than campaigns; it needed the underlying system.
The solution
- Assumed management of the marketing function and the inside sales team, operating as an embedded partner rather than an outside vendor.
- Implemented HubSpot and built the full inbound strategy on top of it: SEO, content, and social working as one program.
- Rebuilt the website on HubSpot CMS with sales processes integrated, so lead capture, nurturing, and handoff ran through one system.
The results
Website traffic grew 700% and leads grew 300%, with conversion rates up 173%. The program contributed 25% revenue growth in its first year. The strongest validation came later: Acuity Business Solutions was acquired by Stambaugh Ness in 2014, with the marketing and sales infrastructure Ariad Partners built as part of the operating foundation.
"Since hiring Ariad Partners, our traffic has grown over 700% and our conversion rate has grown 173%. They quickly learned our business and executed an inbound strategy that delivers results."
What this means for your business
Professional services firms win on expertise, and inbound marketing is how that expertise becomes visible to buyers before competitors reach them. If your firm needs the system AEC Business Solutions had built for them, our professional services marketing programs follow the same playbook.
