Ariad Case Studies

Ariad Partners seeks to grow long-term relationships with our clients.  We are committed to the alignment of their business and their business results.  We are proud of our 97% agreement renewal rate.  Below are just a few examples of what we do and the results we achieve for our clients.

Case Study #1

30MM Software reseller (VAR) and technical consulting company (B2B / B2G)

A professional services firm that wanted to transition to a product company.  They had been struggling with the transition for a couple of years and engaged with Ariad Partners to help set up the strategy, team, and processes with the goal of increasing revenue from their IP.


  • Increased product quality
  • Improved client satisfaction
  • Achieved a 400% increase in revenue from product sales within two years

Case Study #2

8MM software reseller (VAR) and technical consulting company (B2B)

A 15-year-old professional service firm was struggling to reach 10MM in growth.  The company needed to increase the number and quality of leads significantly, and they were struggling to put the structure and processes in place to work more efficiently and effectively. A lack of teamwork and poor communication negatively impacted results across the company and there was no accountability.


  • 300% increase in leads within first six months of implementing new Inbound Marketing strategy
  • Improved client satisfaction
  • Increase revenue  25%  in one year (double planned target)
  • Improved team productivity and communication
  • Reduction in turnover
  • Improvement in accountability as measured by management feedback and key performance metrics

Case Study #3

Start-up professional services firm (B2B)

The owner came to Ariad Partners before starting the business for guidance on a number of topics, including marketing, hiring, and building a quality team.  First-year revenues were 1MM and have grown at a rate of 50% year-over-year.  We continue to assist this client in managing their growth and hiring and retaining A-players.


  • 300% increase in revenue over three year period
  • Owner is free to do what he prefers to do in the business (focus on his area of expertise) rather than the day-to-day management of the firm
  • Improved profitability due to improved processes and structure – company on track to take advantage of hot market and grow revenues another 300% in next two years, while keeping overhead and employee levels the same.

“Brenda’s style of coaching is different from other “top experts.” She not only provides the WHAT (ideas and strategies) but much more important, she provides the HOW – the step by step implementation that guarantees you get results. ” — Partner, professional services firm, VA

Case Study #4

Technology start-up engaged Ariad Partners to provide counsel around product and marketing strategy and hiring a high-performance team.


  • Product revenues from 0 to 30MM in five years
  • Structure and processes in place to support continued high growth
  • Hired and retained high performing management team
  • High productivity development and sales teams with a high level of interaction