Ariad Partners Visual Identity Assessment
The following questions are designed as a self-assessment to help you determine the “elevation” to which your VISUAL BRAND IDENTITY (logo & company collateral pieces) has reached in representing your unique business brand. The assessment is based on the three most powerful attributes of a successful brand: Consistent, Relevant, and Distinctive.
We highly recommend that several key players in the company complete this assessment. We will analyze and compare the results and help you determine where the gaps are in perception and practice, and why those gaps exists.