Close Sales

Converting leads into sales is like reaching the red zone – close to your goals but haven’t crossed the line yet. Driving traffic to your website means nothing if you can’t convert the traffic into leads and the leads into sales.

The ability to close sales weighs heavily on how well-aligned your marketing and sales teams are – you don’t want to waste your sales team’s time with unqualified leads, but you also don’t want a sales-ready lead to drop into a black hole for lack of a clearly defined lead process. Agreeing on the definition of a qualified lead and the handoff between sales and marketing is the most contentious part of your lead generation funnel. Close sales with proper communication, cooperation, and planning.

What This Means For You

We believe that openness and planning form the foundation of a successful lead generation program. We don’t stop at just the Inbound Marketing process. We recognize the importance of having clear communication with your sales and business development teams to:

Provide accurate lead scoring
Ensure lead routing to the appropriate person or team
Have the process in place to guarantee your best return on investment for Inbound Marketing.

Our experience encompasses business development and sales processes in addition to marketing and allows us to help you integrate the processes of these departments.

Define your demand generation funnel (MQL, SAL, & SQL)

Identify your ideal lead profile

Build a lead scoring process by gathering your criteria and applying weights

Ensure leads are routed to the right department or sales rep

Provide closed-loop analytics to track sales revenue back to the marketing lead

Why Inbound to Close Sales?

It’s Effective

92% of companies that focused on Inbound Marketing increased their traffic significantly to their site.

It’s Cheaper

Organizations focused on Inbound Marketing experience a 61% lower cost per lead than those focused primarily on traditional marketing.

It’s Crucial

Google’s search algorithms are increasingly promoting sites that feature the most useful and quality content and penalizing those that don’t.

Close Sales And Create Brand Ambassadors

Closing the sale is just the beginning. Once you’ve closed that opportunity, you want to keep your clients
happy and loyal so they will bring repeat business and become your best sales reps and evangelists.

UP NEXT: BUILD LOYALTY