Attract Traffic

Inbound Marketing starts with attracting visitors and is crucial to building an online presence and increasing visibility. Attract traffic to your business website by creating and promoting engaging, valuable content that informs rather than tries to sell.

This is the key to attracting traffic and a successful inbound campaign.

Google’s search algorithms are getting more sophisticated by promoting authoritative content: natural, well-written, and informative content shared by viewers and linked to other websites and bloggers. That sounds simple, on the face of it, but attracting traffic that generates quality leads and increases conversions involves a bit more work.

Our Approach

At Ariad, our approach is always customer-centric. The challenge lies in understanding your customer, and that understanding informs every step of our process.

As buying behaviors change, you should too. From strategy to execution, our inbound campaigns are created with your ideal buyer’s journey in mind– creating a user experience that engages visitors and grows with you, adapting to new customer buyer behaviors, and driven by industry-specific KPIs and a closed-loop reporting system.

We’ll craft a user experience that begins when they start their search by creating content that engages visitors.

By understanding your prospects interests, challenges, and problems, we will meet them with content that truly resonates and provides the answers they’re looking for.

We’ll help you evaluate and reevaluate your efforts to identify opportunities to generate high-quality traffic.

We’ll help you learn and adapt to marketing best practices to increase traffic and traffic quality.

Why Inbound?

It’s Effective

Businesses that incorporate inbound marketing can generate as high as 126% more leads than those that do not.

It’s Cheaper

Organizations focused on Inbound experience a 60% lower cost per lead than traditional marketing.

It’s Crucial

Google’s search algorithms are increasingly promoting sites with the most useful content and penalizing those without.

Common Questions and Objectives

Each of these objections can be overcome when you have a clear process to create content that will attract traffic.

Creating engaging content is not just about writing content. It’s so much more than that.

What kind of content? How can I know what’s interesting to visitors?
How do I write content that’s “engaging?” I don’t write well.
My product or service isn’t exciting enough to do this. It won’t work.
How do I maintain a regular schedule of blog posts necessary to get momentum?
I’ve been writing blog post after blog post and it’s not increasing traffic.
I’m on Twitter but we have no followers.
It’s not manageable, and it’s not working!

Man adding purple tokens with faces on them into a funnel and gold coins with dollar signs are coming out of the bottom of the funnel.

Attracting traffic is just one piece of the puzzle

You can attract all the visitors you want, but if you don’t convert them to leads or sales, your time and money is wasted.

Attract High-Quality Traffic

The Ariad Team Will

Attracting traffic is just the start- if you don’t convert them to leads or sales, your time and money are wasted. Our team of expert marketers will help you implement the following strategies to attract more traffic to your website and build a strong online presence. We focus on creating quality content, optimizing your website, and promoting your inbound content.

Understand your business by talking with your customers, internal subject matter experts, sales team, and key stakeholders.
Evaluate the lay of the land by reviewing your existing campaigns and marketing programs, website design, and content.
Develop an SEO strategy built on white hat principles (solid keyword research, approved link-building techniques) that will be rewarded by search engines, not try to trick them.
Create buyer personas to speak directly to your ideal buyer(s), giving them the information they care about and how and where they want it.
Define the process your ideal buyer goes through to purchase.
Map your content to the buying process for each buyer persona.

Identify the best methods of engaging your buyers on social media networks such as Twitter, LinkedIn, Google+, Facebook, and Pinterest.
Design a strategy that encourages others to link to your content, share your content, and drive others to your business.
Craft a manageable process and editorial calendar for content generation that will work to reach your goals with the resources available.
Create blogs, videos, whitepapers, webinars, newsletters, podcasts, and other content that inform your buyers and showcase your business’ quality, knowledge, and experience.
Optimize the content and its presentation so your potential customers get the right content delivered at the right time.

UP NEXT: NURTURE LEADS