ELEVATION ASSESSMENT

Ariad Partners Elevation Assessment

This assessment focuses on the extent to which you and your employees understand the essence of what your brand stands for and are “thinking and acting with full awareness” to elevate its positioning in minds of your market. Please respond to each question accordingly.

Company
Date
MM slash DD slash YYYY
1.Does your brand capitalize on the power of human emotion by positively influencing your customers buying decisions through all the senses: sight, sound, taste, touch, smell and intuition?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
2.How motivated and inspired are your employees to living and embodying the essence of what your brand stands for?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
3.Do your employees clearly understand what your brand promises to deliver to your customers at every touch point (i.e., those moments of interaction or communication with a customer?)
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
4.Are your employees committed to ensuring every thought, action, and customer interaction supports the Brand Promise?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
5.How often do you capture employee feedback and act on this data so as to improve your brand?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
6.Do you conduct customer research to gain deeper insights into your customers’ values and motivations?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
7.Do you gather and consider customer input when making important decisions about your brand?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
8.Do you stay on top of the most important problems your brand solves for your customers so as to differentiate yourselves from your competitors?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
9.Do you secret-shop your competitors to stay abreast of how they are showing up in the market relative to your brand?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
10.Do you demonstrate the compelling value proposition of your brand to your customers and why they should do business with you?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
11.Are your people strategies (i.e., how you hire, orient, train, develop, manage and reward your employees) aligned with and reinforce your business strategy enabling you to deliver on your Brand Promise?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
12.Are key decision-makers in the business aligned, do they “walk the talk” and are they living and modeling shared values that reflect the essence of the brand?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
13.Are all brand messages in the form of written and oral communications aligned to model and reflect what the brand stands for?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
14.Do you monitor your systems and processes to ensure they enable delivery on the Brand Promise?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
15.Are your employees committed through their actions to continuously improving systems and processes that “raise the bar” and the overall position of your brand in the market?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always
16.Do you insist on strict graphic and visual guidelines and standards for all visuals that represent the essence of your brand?
- 0 - Never
- 1 - Rarely
- 2 - Sometimes
- 3 - Usually
- 4 - Almost Always
- 5 - Always

We highly recommend that several key players in the company complete this assessment. We will analyze and compare the results and help you determine where the gaps are in perception and practice, and why those gaps exists.

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