Inbound Marketing

Inbound Marketing

Inbound marketing is a powerful marketing approach that focuses on creating valuable and engaging content that attracts and engages potential customers or clients. The goal of inbound marketing is to provide helpful and relevant information that draws people in and keeps them engaged, ultimately leading to a purchase or other desired action.

Inbound marketing typically involves tactics such as content creation, search engine optimization (SEO), social media marketing, email marketing, and lead generation. Rather than interrupting potential customers with advertising messages, inbound marketing seeks to provide value and build trust with them over time.

By creating content that aligns with the interests and needs of their target audience, businesses can attract potential customers to their website or social media channels, where they can learn more about the company and its products or services. Through continued engagement and nurturing, these potential customers may become loyal customers and even advocates for the brand.

Learn More About Inbound

Inbound Marketing Model

Why Businesses Struggle with Inbound Marketing

Customers are more connected, they are consuming more and more content via the Web through more and different mobile devices, and they are just more demanding. They want to get their questions answered (without talking to a sales rep), find what interests them, make educated choices, and feel in control of the process when they buy (and don’t kid yourself, they are in control). And if they love what you offer, they want to talk about it, share it, and discuss it – on the platform of their choice.

Marketing has become a four-letter word to them. They don’t want to be marketed to. Especially not the old style of marketing: annoying advertisements, in-your-face email blasts that have them clamoring for the unsubscribe link, and boring pitches for products that they just don’t care one bit about.

The average cost to generate a lead through Inbound Marketing ($143) is about half the average for outbound marketing ($373).

Inbound organizations experience a 61% lower cost per lead than that of those who predominately rely on outbound efforts.

9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor.

Why Inbound?

It’s Effective

Businesses that incorporate inbound marketing can generate as high as 126% more leads than those that do not.

It’s Cheaper

Organizations focused on Inbound Marketing experience a 60% lower cost per lead than those focused primarily on traditional marketing.

It’s Crucial

Google’s search algorithms are increasingly promoting sites that feature the most useful and quality content and penalizing those that don’t.

Customer-centric marketing

Inbound Marketing is Customer-Centric

Inbound marketing seeks to build trust and credibility with potential customers and establish the company as a helpful resource that they can turn to for solutions to their problems. It’s typically a long-term approach focusing on building relationships with potential customers over time. This approach fosters trust and loyalty, leading to long-term customer relationships and advocacy.

How does it work?

They want help figuring out what questions they should ask potential vendors. Help them.
They want information about your products and your services. Provide it.
They want access to your content wherever they are. Be there.
They want valuable, relevant information. Be authentic and straightforward.

Results You Can Measure

A Start-Up B2B SaaS firm struggled to see growth and was in search of product and marketing strategy from a high-performance team.

30MM

Revenue Increase

In Five Years

265%

Increase In Leads

In Eight Months

100%

Satisfaction

In Structure and Processes

Incorporate Inbound Across All Channels

Inbound leverages your industry knowledge and turns it into content that resonates with your customers. Successful inbound campaigns create a user experience that nurtures long-term relationships by distributing valuable content throughout the buyer’s journey– giving them resources they want to read, watch, or listen to. With 82% of marketers actively investing in content marketing, creating an effective inbound strategy is necessary to align with customer buying behaviors.

The best inbound strategies take an omnichannel approach–incorporating tactics and techniques from all areas of digital marketing. When executed correctly, you’ll deliver an experience designed to attract and engage potential customers at every stage of the buyer’s journey.

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