What are the Benefits of Inbound Vs. Outbound Marketing?

Here is Part 3 of my interview with Tyler Pyburn of the Pulse Network for IMS 2011. In it, I discuss the benefits of Inbound Marketing. I want to add a caveat to this video. I think it’s important to make it clear that I do not think that an inbound marketing only strategy is appropriate, especially in a B2B complex sale environment. I will be addressing this in an upcoming post in more detail and look forward to hearing your thoughts!