Posts

Web-Content-that-Matters

Web Content that Truly Matters: Be Inspirational

Reading Time: 4 minutes

In my recent posts about publishing web content that appeals to your target market, a key point I make is that writing company-centric articles about your products and services won’t work. Your key focus should be the needs and desires of your ideal clients. How can your web content inspire them to trust you, like […]

Success-vs-Mediocrity

3 Ways to Connect to Your Customers’ Buying Journey

Reading Time: 6 minutes

Do you know where your online readers are in your typical customers’ buying journey? Inbound or content marketing on a business blog or website works to attract potential customers but it depends on how well you connect to customers at the right time with the right words that inspire action. Just as it’s important to […]