In our last post, we discussed how mastering the top of the funnel (TOFU) is crucial to attracting your prospects to your website and generating leads. Once you’ve generated some leads, you need to nurture, qualify and convert marketing leads into sales qualified opportunities. That’s where the middle of the funnel (MOFU) comes in. MOFU activities […]
https://ariadpartners.com/wp-content/uploads/2013/03/convert-visitors-to-leads.png310311Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2013-03-18 07:00:382023-03-29 03:45:09Convert Leads to Sales at the Middle of the Funnel
How effective are you at attracting the right kind of visitors to your website and generating qualified leads? You need more than a healthy PPC budget and a website to generate high-quality leads online. You need to become an expert at TOFU marketing. In inbound marketing, the Top of the Funnel (TOFU) is the area […]
https://ariadpartners.com/wp-content/uploads/2013/03/15458193_s.jpg400300Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2013-03-11 10:13:422023-03-29 03:45:09Get More Traffic and Leads at the Top of the Funnel
Next year will be here before we know it bringing with it a new opportunity for engaging your business in the social media sphere. In fact, we’re going to go ahead and say you should make strengthening your social media presence your top New Year’s resolution. We could cite many reasons why your business needs social […]
https://ariadpartners.com/wp-content/uploads/2012/12/social-networking.jpg11831690Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2012-12-19 10:00:002023-03-29 03:45:09Social Media for Business
We know this might be going out on a limb here, but we think Shakespeare might have been wrong. “What’s in a name? A rose by any other name would smell as sweet,” declared Juliet from the balcony as she pined for her star-crossed lover, Romeo. But when it comes to SEO and keywords, a […]
https://ariadpartners.com/wp-content/uploads/2012/12/keywords-seo.jpg294629Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2012-12-12 10:00:002023-03-29 03:45:09Keywords Are More Than Just Words in SEO
Improve Inbound Marketing with Video One aspect of the Internet that continues to amaze us is how fast things change online. The emergence of videos as a vital inbound marketing tool is one of those changes that has come along in recent years to wow us. Just a few years ago, putting regular videos up […]
Company Blog – Time to Get Started Today’s consumers go to the web before they go anywhere else to learn about businesses and business opportunities. You know this, and so you developed a dynamic, engaging website to greet these clients when they arrive. However, a lot of businesses have yet to start a company blog […]
https://ariadpartners.com/wp-content/uploads/2012/11/company-blog.jpg325630Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2012-11-28 10:00:002023-03-29 03:45:10Why You Should Have a Company Blog
Email List – Grow It Organically with Social Media Some things simply never go out of style, like the little black dress, for instance. It’s versatile, looks great dressed up or down, and works for any occasion. In marketing, the email list is the little black dress that never goes out of style. You can […]
https://ariadpartners.com/wp-content/uploads/2012/11/Email-List-Like-a-Black-Dress.jpg948632Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2012-11-14 10:00:002023-03-29 03:45:105 Ways to Grow Your Email List with Social Media
When we listed the 16 bad sales habits customers want your sales people to stop, it revealed some fairly common mistakes in communications. You can probably identify your company’s sales people who continually engage in each of them. You might use a few of these bad sales habits yourself. The book What Got You Here […]
https://ariadpartners.com/wp-content/uploads/2012/11/BusinessMenListening-iStock_000009638212XSmall.jpg282425Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2012-11-09 07:18:382023-03-29 03:45:10Communications and Sales: How to Change a Bad Sales Habit
What would your customers tell you about your sales people’s worst habits? Here are 16 bad sales habits that creep into conversations with customers. I came across this in an interesting book this week – a revised version of Marshall Goldsmith‘s best-selling leadership book specifically addressing the changing issues of sales: What Got You Here […]
https://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.png00Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2012-11-07 06:58:442023-10-18 17:11:1916 Bad Sales Habits Customers Want You to Stop
Landing Pages – Planning for Success When you host a party, you include an RSVP so you can plan. Knowing how many guests will attend means you know how much food to prepare, how much wine to buy and how many chairs to set up. Fail to include the RSVP and you have to plan […]
https://ariadpartners.com/wp-content/uploads/2012/11/Landing_Pages.jpg7681024Kristy Hartman, Ownerhttps://ariadpartners.com/wp-content/uploads/2016/01/ariad-partners-logo-transparent.pngKristy Hartman, Owner2012-11-05 10:00:002023-03-29 03:45:10Landing Pages – a Must for Your Inbound Marketing
Convert Leads to Sales at the Middle of the Funnel
In our last post, we discussed how mastering the top of the funnel (TOFU) is crucial to attracting your prospects to your website and generating leads. Once you’ve generated some leads, you need to nurture, qualify and convert marketing leads into sales qualified opportunities. That’s where the middle of the funnel (MOFU) comes in. MOFU activities […]
Get More Traffic and Leads at the Top of the Funnel
How effective are you at attracting the right kind of visitors to your website and generating qualified leads? You need more than a healthy PPC budget and a website to generate high-quality leads online. You need to become an expert at TOFU marketing. In inbound marketing, the Top of the Funnel (TOFU) is the area […]
Social Media for Business
Next year will be here before we know it bringing with it a new opportunity for engaging your business in the social media sphere. In fact, we’re going to go ahead and say you should make strengthening your social media presence your top New Year’s resolution. We could cite many reasons why your business needs social […]
Keywords Are More Than Just Words in SEO
We know this might be going out on a limb here, but we think Shakespeare might have been wrong. “What’s in a name? A rose by any other name would smell as sweet,” declared Juliet from the balcony as she pined for her star-crossed lover, Romeo. But when it comes to SEO and keywords, a […]
Improve Inbound Marketing with Video
Improve Inbound Marketing with Video One aspect of the Internet that continues to amaze us is how fast things change online. The emergence of videos as a vital inbound marketing tool is one of those changes that has come along in recent years to wow us. Just a few years ago, putting regular videos up […]
Why You Should Have a Company Blog
Company Blog – Time to Get Started Today’s consumers go to the web before they go anywhere else to learn about businesses and business opportunities. You know this, and so you developed a dynamic, engaging website to greet these clients when they arrive. However, a lot of businesses have yet to start a company blog […]
5 Ways to Grow Your Email List with Social Media
Email List – Grow It Organically with Social Media Some things simply never go out of style, like the little black dress, for instance. It’s versatile, looks great dressed up or down, and works for any occasion. In marketing, the email list is the little black dress that never goes out of style. You can […]
Communications and Sales: How to Change a Bad Sales Habit
When we listed the 16 bad sales habits customers want your sales people to stop, it revealed some fairly common mistakes in communications. You can probably identify your company’s sales people who continually engage in each of them. You might use a few of these bad sales habits yourself. The book What Got You Here […]
16 Bad Sales Habits Customers Want You to Stop
What would your customers tell you about your sales people’s worst habits? Here are 16 bad sales habits that creep into conversations with customers. I came across this in an interesting book this week – a revised version of Marshall Goldsmith‘s best-selling leadership book specifically addressing the changing issues of sales: What Got You Here […]
Landing Pages – a Must for Your Inbound Marketing
Landing Pages – Planning for Success When you host a party, you include an RSVP so you can plan. Knowing how many guests will attend means you know how much food to prepare, how much wine to buy and how many chairs to set up. Fail to include the RSVP and you have to plan […]