The influence of Google Maps on navigation today can never be underestimated. But did you realize how important this digital tool is for helping you get found through mobile devices? Through Google Map Maker — the software provided by Google that allows anyone to add and update information found on Google Maps and Google Earth […]
Let’s get to the point, Instagram is the world’s biggest photo sharing site. With over 400 million active users (i.e. 20% of the Internet users) sharing over 80 million photos every day, there is so much happening on this network. If you are not using Instagram for business, then you may be missing something. Don’t dismiss […]
Marketing is an essential part of running a successful business. In fact, business and management expert Peter Drucker once said, “Business has only two functions — marketing and innovation.” Different types of marketing strategies and campaigns have different levels of effectiveness: some marketing strategies are more expensive with very little measurable effect, while others are […]
Given the rise of the use of smartphones and better Internet connectivity almost everywhere, local search has grown significantly, and most businesses today needs to optimize their online presence for local searches. Local SEO is all about providing relevant results to the searcher based on her location. If you input “best coffee house” in your […]
Even if you’re new to content marketing, you’re probably familiar with two companies that are leading the industry in conversion rate optimization (CRO): Unbounce and KISSmetrics. These organizations have mastered the art of using analytics and user behaviors to improve the performance of their site content. Figuring out what visitors are seeking and providing them […]
You did your sales and marketing planning for the year and now you’re generating leads to meet revenue goals, right? Or, are you still wondering how to figure out how many sales you need or leads you need in order to achieve your revenue objectives?, Are you generating sufficient leads to enable you to drive […]
These days, everyone and their flappy bird has a mobile app. It’s become a fever, the desire for every business to join the mobile jamboree. But stop for a moment and consider: do you really need a mobile app? Is it strategically aligned with what your business does? Here are five questions you should ask […]
This is the final post in a series of four that explains the benefit of subcontracting on government contracts, how to market to contractors, and how to network with them. This post will provide tips for better selling your services to government contractors. The more you think about it, the more appealing subcontracting is. Once you’ve proven […]
If the last few posts I’ve written have convinced you of the benefits to working as a subcontractor on government projects and you’ve begun your marketing to contractors. You’re now ready to begin networking with other government contractors in the hopes of being hired as a subcontractor.
