When it comes to excuses from the sales team about inbound marketing, we’ve heard them all. If you have people on your team that say they want to attract leads and increase conversion rates but don’t want to do inbound marketing, these lame excuses may already be familiar to you. 1. We’re a B2B business […]
We talk a lot about marketing and sales alignment at Ariad Partners, but for some of our B2B clients, this is a new concept. Most of our clients are familiar with the concept of a sales process, and some are familiar with lead management processes. But, sales and marketing alignment? What’s that? Many B2B marketers […]
Last week, one of the biggest proponents of search engine optimization, SEOMoz, announced that they were rebranding their company and becoming Moz, a provider of analytical tools to help people in their inbound marketing endeavors. The writing had been on the walls for some time, I think. Rand Fishkin posted a Whiteboard Friday video blog […]
Inbound marketing is all the rage and for a very good reason. It may go by other names – digital marketing, online marketing, content marketing, etc. – but, it’s of critical importance right now for a number of reasons, including: Buyers’ fingers no longer do the walking in the Yellow Pages. Now, buyers go online […]
If you asked me what was the single most important thing that you could do right now to improve your SEO, I’d say make sure you are set up for Google Authorship. Hands down. Period. Full Stop. End of story. See, we’ve come to expect certain things to always be true. One of those was […]
Engaging content is the currency of inbound marketing. Great content lets you attract traffic, capture more leads, and increase your sales. This message has been out there for a while now – “Content is King” – and the most common objection is that “I don’t have the time.” The problem is it’s no longer optional. […]
Good content is the lifeblood of businesses. It’s really the cornerstone of so many disciplines: Search engine optimization, user experience and design, customer support, marketing — more and more businesses and consumers both rely on the creation of useful, credible, and engaging content. When companies seek to create internal knowledge bases, they’re building content. They’re […]
With Penguin 2.0 expected to come soon, there’s been lots of discussion about assessing the quality of links and cleaning up the ones likely to ding you in Google’s search results. Last week, The Sales Lion put out his thoughts about SEO and link-removing, which are based on an email from an SEO company to […]
So, you’re rolling along with your content strategy, getting traffic via blog articles and generating new leads with awesome TOFU offers. But, how do you separate the good leads from the bad, the non-qualified from the qualified? Lead scoring is an often overlooked, yet critical, aspect of smarketing, which we discussed in our last post […]
Now that you’ve become an expert in TOFU and MOFU marketing, the leads are rolling in. However, if you don’t have a strong sense of alignment between your marketing and sales teams, those leads could be dropping through the cracks. The traditional relationship between marketing and sales in most organizations has been marked by rivalry. […]
