Real Data from 4,000 Businesses

We analyzed the relationships between various inbound marketing activities and the volume of traffic and leads that correlate with those factors.

Factors studied include:

• Blogging
• Landing Pages
• Website Pages
• Facebook Reach
• Twitter Reach

The graphs provide index numbers for traffic and lead volume.  (The index numbers are based on a base level of 100 times the ratio to the base value.) The underlying growth was calculated with median values of HubSpot’s customer base.