Lead Generation Secrets

Real Data from 4,000 Businesses

We analyzed the relationships between various inbound marketing activities and the volume of traffic and leads that correlate with those factors.

Factors studied include:


  • Blogging
  • Landing Pages
  • Website Pages
  • Facebook Reach
  • Twitter Reach


The graphs provide index numbers for traffic and lead volume.  (The index numbers are based on a base level of 100 times the ratio to the base value.) The underlying growth was calculated with median values of HubSpot’s customer base.